Promos and Advertizing
Canon Promotional Material and Advertizing
Like all large companies with a wide product range, Canon has produced a considerable volume of promotional booklets and catalogs. These are usually the first things thrown away when someone opens a new product box in the rush to get to their new lens or camera. However, these can be invaluable sources of information for the collector.
Likewise, Canon has always advertised widely as part of their sales program and these ads, too can be informative. And in looking back at old products, they are enjoyable in themselves.
These are harder to find than instruction booklets because the instructions are often saved while the advertising and promotional material is not considered relevant. But these materials do come along occasionally and when I find them I’ll post them here.
Canon Promotional Material
EF Lens Work III – The Eyes of EOS
September 2006 8th Edition
This Canon publication is a bit of history, a bit of self promotion, a lot of photographs, and a thoroughly good read.
Sales Brochure for the Canon Model P
Brochure for accessories for Elan IIE
Publication CT0-1117-000 (1999)
New Sure Shot Brochure
This small Canon Catalog was packed in the box with a new Canonet 19 G-III
Sales Brochure for the Canon A35F Camera
The Product Guide Lists the F-1 and A series cameras and available accessories. This is a very useful list of available products at the time.
Commemorative Booklet printed in 1980
Brochure for Canon A-1 System
Booklet for the EOS 1
Publication C-CE-324 (1989)
This is an ad for the Canonflex placed by Scopus/Brockway Inc., the company that managed Canon’s US distribution before Bell and Howell took it over.
The front of an ad poster packaged with a Canolite D flash unit
Ad for the T70 taken from the April 1984 issue of National Geographic magazine.
Miscellaneous Printed Material
There is a wealth of camera related material about. I don’t set out to collect it but occasionally a piece comes by that peaks my interest. These are some of those.