Canon New Sure Shot Camera

This is the New Sure Shot in its normal “Off” state with the lens cover closed and flash retracted.

New Sure Shot

At first I was confused identifying this camera because on the top it is designated as the “Sure Shot”. However, close examination of the cameras in the Canon Museum identified this as the New Sure Shot, otherwise known as the AF35M II or Autoboy 2.

This is a solid little camera. Made of plastic it is far heavier and more substantial than it looks. It feels like a quality product. By today’s standards the exposure and focus may be a bit primitive but when this camera was introduced, April of 1983, the digital revolution was still years away and automatic self focusing cameras in the consumer price range were new.

Canon New Sure Shot Camera

The small switch at top of lens housing just to the right in the picture opens the lens and turns camera on. If you select the flash it pops up as shown here.

Canon New Sure Shot Camera

The top of the camera is uncluttered. In the center is the rewind switch, to the right the film counter and in the top right is the shutter release button.

Canon New Sure Shot Camera

On the back is the  flash selector switch in the upper left corner. 

The New Sure Shot replaced the original Sure Shot and the Super Sure Shot making it the third in the series.

It is a full 35mm frame camera with a non-zoom 38mm f/2.8 lens. It is a fully automatic camera that sets exposure and shutter speed. In fact there is no ability to set this camera manually. About the only thing you get to set is the film speed somewhere between 50 and 1000.

The auto focus is based on an infra red light emitting diode which sends out  a beam of infra red light that the camera then uses to focus on. This means that focus is largely independent of ambient light levels. The system can be fooled, however, by glass if shooting through it.

The built in flash is always visible but to use it it pops up. Guide number at ASA 100 is 13 (using meters). Of course this information is pointless as there is no way to control the flash.

Film advance and rewind is automatic in both directions although somewhat noisy.

Shooting the camera, for a modern DSLR user, takes some getting used to.  Firstly, there is nothing to do except set the film speed, point the camera and press the shutter button. There is no feedback from the camera on what is happening. You don’t know what shutter speed was used (1/8 to 1/500 second is the possible range), you don’t know what f/stop was used (somewhere bewteen f/2.8 to f/16). You don’t know what focal distance was used. Very disconcerting for someone used to controlling every aspect of the process.

But, having said all of that, shooting it is fun if you like to tinker with cameras. There is a lot to get used to but it is all easy stuff to learn. After taking several shots, the camera becomes transparent and you can concentrate on your photography without distraction.

Is it perfect? Absolutely not. But it was not designed to be. It was always intended as a snapshot camera producing small  4 x 6 images. In that roll, it performs admirably.


Canon New Sure Shot Camera

Internally there are no surprises. Loading film is simplified by a Quick Load System that works really well. Simply lay the film leader across the film guides to the red marks and close the back.

Canon New Sure Shot Camera
Canon New Sure Shot Camera

In the Collection I have the following example:


Number: C-162
Acquired: 30 Mar 17
Serial No.: 5111352
Condition: Cosmetically excellent
Function: Appears to work well