
This image of the Goddess Kwanon is cited as the first Seiki-Kogaku (Canon) logo but it is hard to find legitimate examples of it ever being used.
Kwanon
Canon’s First Cameras
The story of Canon’s first cameras is often told but this history, when examined, is to be noted more for the lack of information than its facts. When several young men with little camera experience sat down to create a camera from scratch it is obvious that there must have been preliminary models, experiments, ideas that worked and more that didn’t, and eventually a working prototype. Sadly, very little is known of these efforts.
There are hints and clues about what came before the first production camera was offered for sale and there are one or two cameras that some feel originated in this period but they are mired in
controversy. When trying to understand this early history we find the sources confused and conflicting making it very difficult to understand what happened.
In trying to piece together this part of the Canon story three sources stand out. The first is the Canon on-line museum which offers a brief history and in particular names the principal players. But it is not known for clarity or accuracy. The second is the very authoritative book by Peter Dechert “Canon Rangefinder Cameras 1933-68” which we rely on throughout this book. But it too has its flaws. Finally there is Hayato Ueyama’s book “All About Seiki Optical and Canon” which is possibly the best source for the early period. Unfortunately it is in Japanese and an official translation into English has not been made so it is largely unknown today. And then of course we have the sources on the internet which seem to be the least accurate of all.
Using these sources and other notes and comments by collectors over the years we shall try to unravel what is known, what is guessed at and what is missing. So, get a cup of coffee, sit back, and follow along.
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Goro Yoshida 1900-1993
Goro Yoshida was born in Hiroshima in 1900 and at a young age apprenticed to a company repairing and rebuilding motion picture cameras and projectors. This suited his interest in photography and it allowed him to tinker with various optical devices. Goro managed to acquire a Leica camera, which was a very expensive item in those days, and he took it apart to see how it worked.
Once he got into the camera he found its structure to be unremarkable. The Canon museum quotes him as saying, in later years, “I just disassembled the camera without any specific plan, but simply to take a look at each part. I found there were no special items like diamonds inside the camera. The parts were made from brass, aluminium, iron, and rubber. I was surprised that when these inexpensive materials were put together into a camera, it demanded an exorbitant price.”
This experience prompted an idea that he could create a high grade 35mm rangefinder
camera that could be sold in the Japanese market at a price the average person could afford. We don’t know if this idea prompted him to take the Leica apart, or the disassembly of the Leica prompted the idea. Either way, the idea was planted.
The cover of Asahi Camera magazine from July of 1929
The cover of ARS Camera magazine from September of 1921
These three Japanese camera magazines , Asahi Camera, ARS Camera and the Leica Monthly, played a roll in the development of the Kwanon camera. Advertisements appeared in each of them for the Kwanon well before Canon had a product to market but these ads now serve as evidence of the cameras by that name as few to none of them have survived. Why the ads appeared at all is a bit of a mystery. With nothing to sell how could the ads benefit the young company? Maybe it was enthusiasm and an attempt to keep their spirits up, it might have been pure enthusiasm for the project, or I might have been intended to impress potential financial backers. We just don’t know.
In April of 1921 “ARS Camera” magazine published its first issue and continued into the 1950’s with a brief hiatus during the war years. April 1926 saw the first issue of Asahi Camera magazine which was begun by a local camera club and would become the longest running photography publication in Japan, publishing monthly, except for a period during the war and post war reconstruction. The magazine finally ceased publication with the July 2020 edition citing falling readership, lower advertising revenue and the difficulties occasioned by the corona virus. The Leica Monthly was a monthly magazine published by Leitz in Tokyo.
The cover of Leica Monthly published by ARS Publishing from July of 1929
In October of 1933 Yoshida talked his idea over with his brother-in-law Saburo Uchida who was about his age. Saburo was born into a wealthy family and managed to study law at the Tokyo Imperial University and after graduating joined Yamaichi Securities Company Ltd. as a sales representative. Yoshida convinced Saburo that the idea of making high quality 35mm cameras that people could afford was a good one and, together with an associate of Saburo’s, Takeo Maeda, the three men decided to proceed with the development of a commercially viable camera. They took a room in an apartment block in Tokyo where they launched their enterprise, calling it the Precision Optical Instruments Laboratory (Seiki-Kogaku Kenkyusho).
Yoshida was the creative inspiration for the project while Saburo and Takeo managed the business. It was Saburo that kept his day job to finance the work until they had a product to sell.
That, in broad brush strokes, is how it all began. But then the history becomes a little more uncertain. Undoubtedly the three men undertook some research into the market, how other companies got their start, who were suppliers of the materials and manufacturing they would require. But the details of this work are lost.
A fourth man joined them, Tomitaru Kaneko, who became the first factory manager and chief engineer in the young firm. He eventually became responsible for the design of the cameras once Yoshida had left the company.
The Prototypes
Before a new product is brought to market it goes without saying that there were several prototypes built and tested, different ideas tried and several finished working models created. But of these we know little. We don’t know if the lack of information was because in the excitement of the moment and notes were not kept or these things just got lost in the turmoil of the times. Regardless of the reasons, we know little of these early prototypes and the ones that do exist are subject to dispute.
We do know that the original founders of the company, even before it was created, decided to call their camera Kwanon for the Buddhist Goddess of Mercy. This was likely because Yoshida was a devout Buddhist. A logo was chosen depicting a many armed Kwannon Goddess. Similarly, the lens to be used was to be called the Kasyapa after the name of a disciple of the Buddha.
Even before they had a product, while they were working to develop their camera they took out advertisements to promote their camera. They seem to have gotten ahead of themselves, maybe to impress investors, maybe to simply motivate themselves, we don’t know. But it was these ads that tell us most of what we know about the development of the Kwanon camera.
The Ad that appeared in Asahi Camera magazine in June of 1934 sowing the first Kwanon known to collectors as the Kwanon-A..
The Ad that appeared in Leica monthly magazine published in Tokyo also in June of 1934. Much greater detail can be seen in this drawing.
The Kwanon-A
The first appearance, as far as we can determine, was in the June 1934 Issue of Asahi Camera Magazine. It showed the image of a 35mm camera with a winder knob on the front. In the top deck the there were three windows, as on the Leica II, for the viewfinder and rangefinder. The top cover was ridged so that it appeared the light paths were through “tubes”. There appears to be no logo or written marks on the camera and the image shows no real detail. It may be a drawing or a very poor photograph.
The text says that the camera is rangefinder coupled, all prisms and no mirrors in the rangefinder, film advance from cassette to cassette, focal plane shutter and interchangeable lenses. We can see that it has the angled corners on the body Canon adopted for their rangefinder cameras. This little detail sets Canon’s cameras apart from the rounded ends on the Leica II. A close
examination of the drawing in the Leica magazine ad shows the lens to be labeled “Kwanon”. There is no visible writing or logo on this camera.
The film advance knob is on the front of the camera as on the Contax I. Note the lack of a rewind knob on the top deck. It is not necessary as the film advances from one cartridge to another and so does not have to be rewound.
This first Seiki-Kogaku camera, is called by collectors today the Kwanon-A. We simply do not know if it ever existed in this form or if it was functional. However, it is a good indicator of the design direction being taken by the company. The developers of the camera would be unlikely to show these advertisements if they could not actually produce the camera for examination. On that basis it is reasonable to assume it did exist.
This same camera appeared in the same month in an ad in the Leica Monthly magazine published in Tokyo. This time it is a line drawing but it contains more detail. Most striking, again, are the “tubes” in the top cover that define the light path through the rangefinder and viewfinder.
The Kwanon-B
In July of 1934 another ad appeared, this time in ARS Photography Magazine. At first glance it appears to be the same ad that appeared in the Leica Magazine in the previous month. The layout and text are essentially the same but the image shows a different camera. This camera collectors have come to call the Kwanon-B.
In this advertisement the camera appeared more finished (that may be because it is a better image) and the top cover had been flattened out eliminating the pervious “tubes” appearance. This is obviously a different camera. Film advance was on the front still and again there was no rewind knob meaning that the camera still used a dual cassette system much like a Contax II. What changes were made internally is unknown.
The top cover still had the three windows for the rangefinder and viewfinder strongly indicating that this camera was also using the Leica II rangefinder coupling system. This was to be a problem for Seiki-Kogaku when, in the fall of 1934, Leitz registered their patents in Japan and took steps to enforce them. As we shall see, Seiki-Kogaku went out of their way to avoid infringing on the patents thus avoiding patent fights with Leitz.
Notice on the top cover that there is a script “Kwanon” inscribed. There is no logo showing the multi-armed goddess, just the written single name. This brings up the subject of Kwanon branding which we will look at below. This script appeared only on the Kwanon-B and Kwanon-C in the same form. The logos that Canon says were used on these early prototype cameras appear never to have been employed and they cannot be found anywhere we can discern.
The logo shown on the Kwanon-B in ARS Magazine of July 1934
The logo shown on Kwanon-C in the advertisement in Asahi Magazine of September 1934
The Kwanon Logos
The logo shown in the 2nd Kwanon-B ad shown below.
If you search for “Kwanon logos” on-line you will find two in your search results. The first is the image of the multi-armed goddess Kwanon that you see at the top of this page. The problem is that if you search for examples of it being used you will find it in one place only: the Kwanon-X camera we discuss below. The authenticity of this camera is seriously questioned and it appears that this logo was never actually used by Seiki-Kogaku.
The second logo is the script word “Kwanon” shown in the image above on the right side. Again, I have found no examples of this ever being used. Canon says that the script was “used on cameras trial-manufactured by the Company ….”. (https://global.canon/en/corporate/logo) This appears to be untrue. The form actually used is shown above in the 2 left and the center image. Unfortunately, there is little information about the origin of the unused marks and they are another part of the mystery surrounding the earliest Canon cameras.
Canon says this logo was used on the Kwanon cameras which appears to be untrue.
The Kwanon-C
The next advertisement appeared in Asahi Magazine in September of 1934. This camera illustration shows a pop-up viewfinder that folds down into a depression in the top deck beside the equipment shoe. The viewfinder window on the front of the top deck is gone eliminating part of the Leitz patent infringement. Of course, the rangefinder-lens coupling still remained to be dealt with.
Otherwise this camera looked much like the Type B. There was still a rewind knob and frame counter on the front of the camera, no rewind knob, and the film advance still used the double cassette.
In the fall of 1934 Leitz finally registered their patents for their rangefinder-lens mounting and coupling system in Japan. Their agents in Japan, Schmidt & Company were keen enforcers of the rights under the patents.
Up to this point the Kwanon cameras appear to have been in violation of those patents, in particular the lens mount and rangefinder coupling. The elimination of the optical viewfinder for an inferior fold down non-optical viewfinder may have shown an awareness of those patents and the necessity to avoid them.
An advertisement showing the Kwanon-B but frequently cited online as the Kwanon-C, which it is not.
A copy of the image of the Kwanon-D from Page 31 of Hayato Ueyama’s book “All About Canon Precision Optical Products”
Advertisement that appeared in the September 1934 issue of Asahi Camera magazine showing the Kwanon-C camera.
A Kwanon-B Clarification
You will find the advertisement shown in the illustration to the left Online saying that it is the ad from Asahi Camera magazine of September 1934 showing the Kwanon-C. This of course cannot be true as the camera shown is clearly the Kwanon Model B. This kind of inaccuracy is found all through discussions of the Kwanon and when doing reseach Oline you should be careful to exercise idependent judgement.
This ad did appear in Asahi Camera magazine but I don’t know the issue date. Look at the Kwanon-C ad above. It appered on page A18. The ad on the left appeared on page A38. I assume that since the page number format is the same they come from the same magazine, different issues.
The Kwanon-D
It was not until a book called “How to Use a Camera” by Kogeisha appeared in January of 1949 that a photograph of the Kwanon-D appeared. It was a poor image but it is easy to make out the folding viewfinder and what appears to be a rewind knob on the left end of the camera. This rewind knob indicates the end of the two cassette film transport and the accommodation of the new Kodak 135 cassettes. In other respects this appears to be similar to the Kwanon-C.
No other evidence of this version has appeared, except for an actual example that we shall examine later.
Goro Yoshida said that he had assembled ten Kwanons which is not an unusual number of test models in arriving at a viable commercial camera. Notice the progress from the Model A to the Model D. Small incremental changes in a line of development. Had we the other Kwanon models I am sure they would have fit neatly into this progression.
Existing Kwanon Examples (?)
We have covered the strongest documentary evidence existing for the Kwanon camera Models A thru D. There
are tantalizing hints of a Kwanon-E and possibly others but the evidence is so weak as to be unhelpful. All of these cameras apparently had a black finish on top and bottom with leatherette covered bodies. They were one of a kind prototypes and none were ever offered for sale as far as we know.
That said, there are two cameras that are cited by various sources as surviving Kwanon examples which we must discuss. Unfortunately, neither comes with a documented pedigree and so their origins are shrouded in the fog of Kwanon history.
The Kwanon-X
The camera known today by collectors as the Kwanon-X is in the possession of Canon themselves. The story goes that this camera was sold to a private purchaser by a camera shop in Tokyo but there is no indication how the camera shop came by it. Then in the late 1950’s it resurfaced in Osaka where Canon bought it back. But there is no evidence to confirm this story.
Canon has occasionally offered it as a real Kwanon camera but today the Canon Museum says “The manufacturer of the (Kwanon-X) is still shrouded in mystery.” In other words, Canon themselves do not claim to have created this camera.
The Canon Museum calls this camera the “Kwanon Model D” but collectors use that designation as outlined above and generally call the camera in the possession of Canon the Kwanon-X.
The camera resembles the Leica II. It has both film advance and rewind knobs meaning that the dual cassette system has been abandoned. Top and bottom decks are chrome finished. It has a KasyaPa 50mm f/3.5 lens and the top is engraved with the multi-armed goddess logo. Contrary to the above origin story, the Canon Museum says that it was not made by Yoshida and that its origins are unknown. However, they still show a photo of it under the heading “Kwanon (Prototype)”
There are varying opinions about this camera and its authenticity. But all we have to do is look at it and certain things stand out. Assuming that Canon moved logically from camera to camera we can see a steady progression from the Kwanon-A thru to the Hansa Canons as the developers solved issues and avoided Leitz patents. All of the Kwanons were finished in black upper and lower decks and black leatherette all around. It is highly unlikely that the Kwanon-X came before the Kwanon-A. It has film advance and rewind knobs of a style that we don’t see until the Model S (Newest Model) of April 1939. By this time the Kwaanon development had been over for a few years.
If we try to place it after the Kwanon D it does not fit either. By this time Leitz had filed its patents in Japan and Canon was trying to avoid them. They would not have parted with this camera and invite a patent fight by so doing. This camera obviously offends those patents.
Now we come to the logo of the multi-armed goddess on the top of the camera. None of the Kwanons used that logo. There is nothing on the Kwanon-A as an identifying mark. On the Kwanon B and C we can see a script word “Kwanon” in the advertisements but no image of the Goddess. In fact, there is no evidence of this logo ever being used on any camera.
The Kwanon-C and D clearly moved away from the Leica style viewfinder and all subsequent Canon’s stayed away from it. The film advance and rewind knobs are modern resembling those on the Canon S and subsequent bottom loaders. And there is no evidence that the Kwanon Goddess logo was ever used on a camera.
Finally, Hayato is absolutely certain that this is not a real Kwanon and believes that it was assembled in 1955. He says that in Canon’s 50th year celebrations Gorou Yoshida looked at this camera and said that he did not make it and that he felt it was not a Kwanon camera. Based on this and what we know of Kwanon development it appears that this is not what it purports to be.
The Bonhams Kwanon
The second camera is more interesting. This camera appeared in the Bonhams Skinner Auction in Boston, USA, on 29 July, 2006, as Lot #376. It was listed as “Kwanon Prototype Camera” and the sales estimate prior to the auction was $20,000 to $30,000. It sold for $138,000 USD to an anonymous bidder.
This camera, the Bonhams Kwanon, appears to be a Kwanon D in every respect. It has no markings other than the numeral 2 punched into the inside of the bottom plate. Assuming that each iteration of the Kwanon was unique this camera may actually be the one shown in Hayato (pg. 31) and Dechert (pg. 20).
This composite document is drawn directly from the Bonhams Skinner Item Listing and information from their website.
The Bonhams Kwanon still has the film advance and frame counter on the front and the rewind knob on top is clearly visible as is the fold down viewfinder.
From the top the Bonham Kwanon seems a good looking camera. Unfortunately it still uses the Leitz rangefinder and lens coupling system which means it trangresses the Leitz patents.
Inside the Bonhams Kwanon looks very much like later postwar Canons such as the SII. In the lens mount the screw threads are visible as is the wheel on the rangefinder follower arm.
This Kwanon still has two locking keys on the baseplate like a Contax camera. The tripod threaded mount is the 3/8-16 UNC thread that was favoured in European cameras. Early Canon cameras could be found with this or the North American 1/4-20 UNC Thread which later came to dominate the industry.
In this top view the collapsible viewfinder is up in the position for use. The top seems to be a modification of the top on the Kwanon-A with one “tube” removed for the viewfinder.
Based on everything we have discussed the Bonham Kwanon appears to be the real deal and may be only surviving Kwanon camera. Realizing that I have not actually handled this camera it would certainly get my vote as the only surviving Kwanon Camera.
The KasyaPa 50mm f/3.5 Lens
We don’t know much about the Kwanon cameras and we know even less about the lens Seiki-Kogaku used with them. The lenses looked a little like a collapsible Leitz Elmar but they were almost certainly sourced in Japan. We don’t know who created them nor how many were obtained.
The lens on the Bonhams Kwanon is probably an original. It is a 50mm f/3.5 collapsible lens with f/stops at 3.5, 4.5, 6.3, 9, 12.5 and 18. Although very similar it is not quite the same as the lens on the Kwanon-X but if they were a hand made small batch variations might be expected.
I would love to get the lens from the Bonhams Kwanon and mount it on my Canon R to see how good they actually were. I doubt I will get that chance!
As for the lens mount, I am not certain if it is a true LTM thread. These lenses were sourced before the Leitz patents were registered in Japan so it may be. Later with the Hansa Canons the in body thread mount was intentionally made to be incompatible with the LTM specification to avoid those patents. But this lens, I do not know.
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