Promos and Advertizing
Canon Promotional Material and Advertizing
Like all large companies with a wide product range, Canon has produced a considerable volume of promotional booklets and catalogs. These are usually the first things thrown away when someone opens a new product box in the rush to get to their new lens or camera. However, these can be invaluable sources of information for the collector.
Likewise, Canon has always advertised widely as part of their sales program and these ads, too can be informative. And in looking back at old products, they are enjoyable in themselves.
These are harder to find than instruction booklets because the instructions are often saved while the advertising and promotional material is not considered relevant. But these materials do come along occasionally and when I find them I’ll post them here.
Rangefinder Promotional Material
Model SII Promotional Brochure
Model III Promotional Brochure
Canonflex Promotional Material
Canonflex Promotional Brochure
Publication P6302E
Publication 510B
Brochure for the Canonflex RM
Brochure for the Canonflex R2000 and RP
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F Series Promotional Material
Brochure for Canon FT QL
Publication 5264N
Brochure for Canon FTb
Publication 0678-60
Canon FTb – A Camerawith all the Features
Publication CE1016G
Bell & Howell FX Brochure
Canon Pellix QL
Publication 5266K
Canon New F-1 Brochure
Publication C-CE-127H 0782N14
FL and FD Mount SLR Promo Material
Canon AE-1 Sales Brochure
Publication CE1056A 0776N24
Brochure for Canon A-1 System
Publication C-CE-0990
Brochure for Canon AE-1 Camera
Publication C-CE-1056Y
Canon T Series Brochure
EOS System for Film
EOS 650 Brochure
Publication C-CE-270B (1987)
Rebel G Brochure
Publication BRO-834E-962 6/98 (1996)
EOS System (for Film)
Publication BRO-S001-942 (1994)
EOS 1N Brochure
Publication BRO-830E-942 5/97 (1995)
Rebel G Accessories Brochure
Publication CTO-1112-000 (1999)
Booklet for the EOS 1
Publication C-CE-324 (1989)
Canon EOS A2 and A2E Brochure
Publication CS1-0024 11/92 (1992)
Canon EOS 3 Brochure
Publication BRO-111E-982 (1998)
Elf / Ixus APS Film Cameras
Elph LT / Ixus M-1 / IXY 210
Pub. No. ZC1-4133ENG0798
Elph Z3 Brochure
Pub. No. 0028W016 2/02 (2002)
Elph LT2 / Ixus II / IXY 320
Pub. No. ZC1-4143ENG0599
Ixus III Spec Sheet
(2002)
Elph LT270 / Ixus Z50 / IXY 220
Pub. No. ZC1-4213ENG0100
Ixus AF / FF Brochure
Pub. No. ZC1-4153ENG0299
Canon Snappy Promotional Material
Canon Snappy S Brochure
Publication C-CE-236A (1985)
Canon Aqua Snappy AS-6 Brochure
Publication C-CE-243A (1985)
Miscellaneous Promotional Material
English Edition – 1980
This Canon publication is an advertisement and a discussion of Macro Photography showcasing Canon macro equipment. It is dated but very interesting.
Publication C-IE-075AL
Publication 5334 (1968 approx.)
Publication C-CE-114BI
New Sure Shot Brochure
Publication C-CE-161
Canon Photura Sales Brochure
Publication C-CE-346
Canon EOS EF Lens Brochure
Publication C-E1-EFUB (1992)
Canon EOS System Brochure
Publication 0216W787 Vol. 9.01 (2019)
Canon SureShot Tele Brochure
Publication C-CE-260A (1986)
Publication C5077d
This small Canon Catalog was packed in the box with a new Canonet 19 G-III
Publication CE01-098
Sales Brochure for the Canon A35F Camera
Publication CBI-25-255
Canon Elph Brochure
Publication BRO-402E-961 (1996)
Canon ElphSure Shot Z115 Brochure
Publication CS2-0037 (1993)
Canon Compact Rangefinder Cameras Brochure
2 Page Brochure for FD Lenses
Publication CE 1006J
Sure Shot Sprint Brochure
Publication C-CE-233A (1985)
EF Lenses for EOS Cameras
Publication BRO-L001-001 (1996)
Publication CE01-114B
The Product Guide Lists the F-1 and A series cameras and available accessories. This is a very useful list of available products at the time.
Commemorative Booklet printed in 1980
Canon Elph 490Z Brochure
Publication BRO-406E-962 06/98 (1996)
FD Lens Brochure
Publication C-CE-132B
MC and MC10 Brochure
Publication C-CE-225 (1985)
Canon Product Guides and Price Lists
Jardine Canon Brochure and Catalogue
Canon System of Photography
Price List – 1 July 54
B&H-Canon Photo Products
Price List – Mar 1962
Canon Price List Mar 1957
Canon General Catalog
March 28th, 1955
Canon System of Photography
Price List – 1 March 1956
B&H-Canon Photo Products
Price List – June 1962
Canon Products Guide (circa 1976)
Pub. D5077K
Date for this publication based on the most recent camera in the booklet, the F-1n.
Consumer Price List 1986
(A poor low quality scan. Sorry!)
Canon Products Guide
Publication 5077H (circa 1963)
Year is arrived at based on dates of introduction of cameras in the catalogue.
Canon Products Guide
Publication E5077t (circa 1978)
Canon System Equipment Catalog
( with Bell & Howell )
Digital Camera Product Catalogue – Spring 2009
Pulication 0130W871 2/09
Canon Advertising
This is an ad for the Canonflex placed by Scopus/Brockway Inc., the company that managed Canon’s US distribution before Bell and Howell took it over.
The front of an ad poster packaged with a Canolite D flash unit
Ad for the T70 taken from the April 1984 issue of National Geographic magazine.
The back of an ad poster packaged with a Canolite D flash unit
Miscellaneous Printed Material
There is a wealth of camera related material about. I don’t set out to collect it but occasionally a piece comes by that peaks my interest. These are some of those.
Simpsons-Sears Camera Catalogue
1953-54
Tamarkin 2018 Auction Catalogue
Yashica Ad for Model “A”, “C” and “LM”
Modern Photography Nov 1956
Tamarkin 2019 Auction Catalogue
Tamarkin 2021 Auction Catalogue
Yashica Brochure for Model “A” and “D”
Tamarkin 2020 Auction Catalogue
Tamarkin 2022 Auction Catalogue